My family has been making sofas and chairs since 1981 when hair was big and sofas were floral. Our business began life making leather Chesterfields in the Rhondda Valley and selling them in our shop in Cardiff, just across the road from the old Arms Park Rugby ground. We quickly expanded our range to include some seriously eighties fabrics (we’re not proud) and added two more retail stores in South Wales.
From retail to mail order
But retail space is expensive and we wanted to sell direct to the public from our workshop without having to pass on retail costs. So one day we hit upon the bright idea of selling our upholstery direct to the public through our own mail order catalogue. Most people thought we were mad. After all, furniture needs to be sat on to be appreciated, right? But with a 21 day money back guarantee what better place to trial your new sofas than in the comfort of your own home?
Guaranteed to last
We know that customer confidence is crucial when buying direct. And mail order wasn't exactly the most trusted of businesses back in the day. So, in addition to our unique 21 day money back guarantee, we included a 2 year parts and labour warranty on all our products, free of charge. Not just on the frame, but on the fillings, feet, fabric, leather, springing. In fact everything, right down to the brass tacks.
Times change, but not our quality
And so our business grew from a small shop in Cardiff supplying the good people of South Wales, to, well, a much bigger business supplying the entire UK mainland. Over the last 30 odd years we have added four new factories, employed over 500 people (most of whom are thankfully still with us) and had the privilege of supplying over a million customers. Countless designs have come and gone, and sometimes come back again. Mail order catalogues have given way to internet websites. Our shops have been replaced by factory showrooms. But what hasn’t changed is our commitment to the core principles of any good family business: outstanding quality and value combined with a friendly and personal service.
Made in the UK
We remain a family business to this day and we believe passionately in the skills of our British workforce. Unlike the majority of furniture retailers in the UK, we continue to supply only UK made furniture. We made a conscious decision in the late nineties not to follow our competitors and start importing cheaper goods from the Far East and latterly Eastern Europe. We did this because we know that by manufacturing in the UK we can guarantee a level of quality and service beyond any cheap import.
Low low prices
The one thing that has to be said for cheap imports is they are, well, cheap! We are able to compete and even beat these prices simply by manufacturing all our furniture in house from the frame up and keeping our overheads low. We source our fabrics and leathers direct from the weavers and tanners and not through wholesalers. When you buy direct from SofaSofa there are no hidden costs or added wholesaler or retail profit margins. We don't add silly finance gimmicks such as interest free or deferred payment and we even keep delivery costs separate so you know what you're paying for.
Delivered direct anywhere on the UK mainland
We like keeping things in house. It not only keeps costs down but we get to keep a close eye on the quality of our products and the efficiency of our service. This extends to our in house delivery service. A great delivery service is of course essential. Your time is valuable and we don't want to keep you waiting around. All our sofas and chairs are delivered by a two man delivery team direct to the room of your choice. Don't worry; our delivery teams are fully housetrained and highly skilled in fitting furniture through the tightest of spots.
Here's the worthy bit. If environmental issues are important to you, then buying British is a must. Our British Made Sofas are made from non tropical hardwoods, sourced from sustainable European forests. As a British Manufacturer we comply with all European environmental legislation and actively recycle wherever possible. Oh, and our furniture doesn't travel 5000 miles from China.
With over 50 different designs and hundreds of fabric and leather options we hope you find your perfect new sofa or chair within our range. We would be delighted to hear from you if you have any questions or simply want a chat about Sofas.